In today’s digital world, Google is no longer the only player in the search game. The family of search engines is expanding with various AI tools. We used to say, “Google it,” but now we say, “Ask ChatGPT!” More people are turning to AI tools like ChatGPT, Perplexity, Claude, Gemini, and Copilot for research, recommendations, and summaries. Pay attention: AI isn’t just about providing links on the Search Engine Results Page (SERP); it offers cohesive summaries and suggestions

I recently came across a statement from Xavier Becerra's California gubernatorial campaign that caught my attention: "AI should broaden opportunity, not concentrate it." At first glance, it sounds reasonable. Most people would probably agree with it. After all, who wouldn't want more opportunities available to more people? The more I thought about it, however, the more I realized that this framing misses what I believe is the real issue. The biggest barrier to AI is not weal